Harsh Taneja is an assistant professor at the Missouri School of Journalism. His research focuses on media use, especially how structural and individual factors influence audience formation . Secondary areas of interest include audience measurement, both as a technical and socially constructed enterprise. His ongoing work covers several empirical contexts such as identifying regional cultures of global Web use emphasizing usage in the global South, news usage during 2014 General Elections in India, role of digital platforms in shaping Bollywood as a global regional culture .